KLEENUP is a mobile-first marketplace built to professionalize the home cleaning industry by connecting homeowners with verified cleaners through a single, transparent platform. Owais and his team collaborated with stakeholders to address the industry’s reliance on informal networks, unverified providers, and manual coordination, which often led to inconsistent service quality, unclear pricing, and limited consumer trust. Through structured discovery sessions, they identified the need for an end-to-end digital solution that could streamline job posting, hiring, payments, and dispute resolution while remaining simple for both consumers and service providers.
The platform was designed with dedicated consumer and cleaner mobile apps supported by a centralized web-based admin panel, enabling real-time bidding and direct hiring, dynamic scheduling, secure in-app payments, and AI-assisted dispute moderation. Owais and his team prioritized operational visibility and scalability by embedding analytics, role-based controls, and automated notifications across app, SMS, and email. As a result, KLEENUP reduced cleaner onboarding time by 50%, improved job-matching efficiency, and increased user satisfaction by 40% within the first two sprints, transforming a fragmented service model into a scalable, technology-driven marketplace ready for regional growth.