SPARKYUNITE is a digital-first platform built to modernize the UK electrical trade industry by connecting electricians, trainees, employers, and homeowners through a verified professional network. Owais and his team worked with industry stakeholders to address the sector’s heavy reliance on word-of-mouth referrals and generic job boards, which lacked credential validation, slowed hiring, and created trust gaps. Discovery sessions revealed a clear need for a trade-specific ecosystem where certifications, skills, and experience could be verified, while...

KLEENUP is a mobile-first marketplace built to professionalize the home cleaning industry by connecting homeowners with verified cleaners through a single, transparent platform. Owais and his team collaborated with stakeholders to address the industry’s reliance on informal networks, unverified providers, and manual coordination, which often led to inconsistent service quality, unclear pricing, and limited consumer trust. Through structured discovery sessions, they identified the need for an end-to-end digital solution that could streamline job posting, hiring,...