KLEENUP is a mobile-first marketplace built to professionalize the home cleaning industry by connecting homeowners with verified cleaners through a single, transparent platform. Owais and his team collaborated with stakeholders to address the industry’s reliance on informal networks, unverified providers, and manual coordination, which often led to inconsistent service quality, unclear pricing, and limited consumer trust. Through structured discovery sessions, they identified the need for an end-to-end digital solution that could streamline job posting, hiring,...